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Pitney Bowes Software GmbH Grafinger Straße 2 81671 München, Germany http://www.group1.de
Contact Ms Wibke Sonderkamp +49 89 36036340
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Pitney Bowes Software GmbH

Mehr Kampagneneffizienz im Marketing durch neue Möglichkeiten in der Verhaltensmodellierung

(PresseBox) (Windsor/ München, )
Pitney Bowes Business Insight (PBB), ein führender Anbieter von Softwarelösungen und Dienstleistungen in den Bereichen Location Intelligence, Datenmanagement, Customer Analytics sowie Customer Communication Management (CCM), verzeichnet eine immer stärkere Nachfrage nach seiner Portrait Uplift-Lösung. Sie ermöglicht es Marketingfachleuten, ihre Kunden zielgenau zu selektieren und den Return-on-Investment (ROI) ihrer Kampagnen zu steigern. Portrait Uplift geht weit über klassische Modellierungsansätze hinaus. Während diese lediglich kaufwillige Kunden identifizieren, prognostiziert Uplift wie ein Kunde auf eine bestimmte Marketingmaßnahme reagieren wird. Das Uplift-Modell wird im Kundenbeziehungsmanagement (CRM) sowie für Up- und Cross-Selling-Maßnahmen und als Modell zur Kundenbindung angewendet.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.