Wissen ist Macht – diese Weisheit des Philosophen Francis Bacon hat auch über 400 Jahre später nahezu nichts von ihrer Bedeutung verloren. Ganz im Gegenteil ist sie im Bereich des Daten- und Content Managements sogar äußerst aktuell. In Zeiten von Cloud, Social Media, Industrie 4.0, Big Data und 24/7-Verfügbarkeit stehen Unternehmen unter dem Druck, Daten und Inhalte in hoher Qualität personalisiert in Echtzeit auszuspielen, um zukunftsfähig und erfolgreich am Markt zu bleiben. Der Internetnutzer von heute ist viel aktiver auf der Suche nach Inhalten und Informationen und erwartet dabei auch ein ansprechendes User Experience (UX), denn ohne emotionale Verbindung geht
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