Payne tear tape provides added easy opening and security for US consumers
Clamshell packaging has long been established in a variety of markets including electrical goods and fresh product, where its advantages include a positive visual appearance and a deterrent to pilferage. However the format has faced critics who say end-users find it difficult to get into the packaging.
Now Precision has developed a no-knife opening solution using printed tapes from Payne. This solution incorporates an additional perforated lip which can be pulled open, enabling the clamshell closure to be released. As printing on clamshells is limited, Payne's tapes are applied to the package between the thermoform and the cutting station and are used to indicate where the perforations are.
The tape is from Payne's Elements range and provides the ideal carrier for additional promotional opportunities.
Precision is now gaining growth in the lettuce and bakery markets in both the US and Canada, where it has been found that clamshells offer a longer shelf life than a traditional bag.
Simon Wildash, Head of Marketing at Payne, says: "The past two years have involved a great deal of development work both with the package itself and the tear tape application.
"Precision is a growing customer and with the retail presence of clamshells expanding, Payne tear tape's use as a communication, branding and food safety tool is likely to increase too."
The Elements range is part of Payne's Designer Collection and can be branded using simple fonts and logos in one or two colours. This can be used for important product or brand information, allowing for greater ease of use for the customer and heightened display appeal.
The Designer Collection comprises a versatile range of speciality tapes, employing sophisticated design and engraving techniques to achieve dynamic hi-tech print finishes in line with current market trends. These eye-catching, cost effective branding and communication tapes complement packaging and enhance brand appearance.
The premium positioning of the message can enhance brand values, promote product extensions or innovations, or direct the consumer to SMS or website promotions, while the added security supports consumer trust and brand loyalty.
Payne (www.payne-worldwide.com ) is recognised globally as the leading manufacturer and supplier of pressure sensitive tear tape and a growing provider of labels and narrow web printing.
It is also the pioneer of coated film products for the encapsulation and lamination of print and document authentication products. Payne tear tape and labels not only provide advantages for packaged consumer goods, they are also the ideal medium to carry branding and communication messages or brand protection technology from Payne Security. Supported by an in-house design studio, R&D facilities and multi-million pound print facilities, Payne is positioned to deliver the very best in quality, service and reliability through its worldwide manufacturing and sales structure..
Payne is a part of the Coated & Security Products division of Filtrona plc, a leading international supplier of speciality plastic and fibre products.
Operating as two companies - Payne and Payne Security - we provide creative and secure packaging, identity and security solutions to our customers and markets of choice and continually invest in our production facilities and quality procedures to ensure the highest standards of manufacture. Coated & Security Products operates from ten sites in eight countries worldwide and employs 370 people.