With rapid changes in consumer shopping and TV-viewing habits, advertisers need to develop innovative ways to monetize the connected, multiscreen consumer experience, says international research firm Parks Associates. The firm reports consumer comfort with personalized advertisements is increasing, with 45% of U.S. broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences.
The firm's new report Advertising Strategies on Connected TVs recommends advertisers start to expand their personalized ad campaigns to include new companion devices such as the iPad.
"Second-screen synergies are important to connected-TV developments as these extensions enhance interactivity and draw consumers closer to
The firm's new report Advertising Strategies on Connected TVs recommends advertisers start to expand their personalized ad campaigns to include new companion devices such as the iPad.
"Second-screen synergies are important to connected-TV developments as these extensions enhance interactivity and draw consumers closer to
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