Parks Associates announced new streaming media and connected TV research today showing the number of U.S. broadband households with a streaming video media device, such as a Roku® or an Apple TV, has doubled since 2011, reaching 14% in 2013.
In the report Connected TV: Trends and Innovation, the firm notes Roku is the most-used streaming video media device in the U.S. market. In a 1Q 2013 independent survey of 10,000 U.S. broadband households, Parks Associates found, among households with a streaming video media device, 37% primarily use a Roku compared to 24% that primarily use an Apple TV.
Parks
In the report Connected TV: Trends and Innovation, the firm notes Roku is the most-used streaming video media device in the U.S. market. In a 1Q 2013 independent survey of 10,000 U.S. broadband households, Parks Associates found, among households with a streaming video media device, 37% primarily use a Roku compared to 24% that primarily use an Apple TV.
Parks
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