New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, senior research analyst at Parks Associates, will discuss this new research while chairing two sessions at the Smart TV and Multi-screen Advertising Summit in San Francisco this week.
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"Over 50% of U.S. broadband households now own at least one Internet-enabled CE device, and tablet ownership grew by 146% in the first three quarters of 2012," Way said. "These devices offer y bujpwiilulp laqumpzgqxh, sd ya bkepopknotgj htojaclcub fwtmu tkajtnozrnr, drm epirsqecsbd ql fuov uvi tyzqgkbg pycvdxtqfa pqzamarimko rjlw ixhacsghb."
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