New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel apps from networks like MTV, Nickelodeon, and USA Network and apps for shows like Glee and The Walking Dead. The firm finds 14% of smartphone/tablet users surveyed in 1Q 2013 have recently used a TV-content app and nearly 75% of these users are satisfied with this app experience.
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