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Entertainment Services to Contribute Significantly to Penetration of MMS

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(September 19, 2002, Lisbon, Portugal, IBC’s MMS 2002 Conference) Entertainment services such as music and games will be the most significant driver of Multimedia Messaging Services (MMS) -- the technology which allows 'picture messaging' -- according to the Mobile Entertainment Forum (MEF).

MMS is one of the first media rich technologies to be incorporated into the latest generation of mobile phones. The technology allows phone owners to exchange pictures, animations and sounds as easily as they currently exchange text messages. In conjunction with full colour screens, multi-channel polyphonic sounds and video players, the new generation of handsets offers the ability
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.