Desperate to get a slice of the burgeoning enterprise social networking market, Microsoft has finally announced that it has acquired Yammer for $1.2 billion.
Richard Edwards, principal analyst at Ovum considers why the big interest in enterprise social networking and what this acquisition could bring Microsoft.
"Many employees at the junior (and now senior) end of the workforce live aspects of their personal lives through Facebook and Twitter, so the idea of introducing similar kinds of tools into the workplace seems to make sense from a communication and collaboration point of view. It's not just Microsoft eyeing-up the opportunities afforded
Richard Edwards, principal analyst at Ovum considers why the big interest in enterprise social networking and what this acquisition could bring Microsoft.
"Many employees at the junior (and now senior) end of the workforce live aspects of their personal lives through Facebook and Twitter, so the idea of introducing similar kinds of tools into the workplace seems to make sense from a communication and collaboration point of view. It's not just Microsoft eyeing-up the opportunities afforded
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