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Ovum believes it will take more than iPhone 5 to knock Google off the top spot in the consumer technology war

(PresseBox) (London, )
Apple needs to do much more than the widely expected hardware revamp of the iPhone to lead in the smartphone market. This is according to Ovum's new measure of success in the consumer technology industry - the Smart-Vendor Scorecard - which accompanies a 360-degree assessment of the major technology vendors' capabilities and their influence over consumers and developers.

The global analyst firm expects that the new iPhone will be Apple's most successful smartphone to-date. However, without a redesign of the iOS user experience and underlying software platform in the next two years, Apple will find itself in a position similar
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.