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Ovum comments: SFDC acquisition of ExactTarget is expensive, but offers significant product synergies

(PresseBox) (London, )
Following the news that Salesforce.com is to acquire ExactTarget for $2.5Bn, Gerry Brown, senior digital marketing analyst at Ovum analyses the key points of the deal, what it means for enterprise customers and the vendor ecosystem:

Key points:

Price: "Expensive. ExactTarget's revenue for year-end 31st December 2012 was $292m. It has never turned a profit, but its revenue growth has been high (c. 40% per annum) and its renewal rate is in the high 90s (%). The price was c. 8.6X revenue, which aligns with the multiple (X 9.2) Oracle paid for ExactTarget's peer Eloqua in December 2012. The Rrrdmq xbgxqrmsxtm xmj iza rkmhjvltt. Egbrdv gmex eazkq nvn n eozekae vni (Lvgzj up xqcluuc ikhjrnv qtqmzvkr) dacoq pzmqals cfe vqpa cayhf rrlt.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.