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Otto (GmbH & Co KG) Werner-Otto-Straße 1-7 22172 Hamburg, Germany http://www.ottogroup.com
Contact Ms Ulrike Abratis +49 40 64618630
Company logo of Otto (GmbH & Co KG)
Otto (GmbH & Co KG)

Inspirierende Suche kommt bei Kunden an: OTTO integriert visuelle Suche von picalike auf otto.de

(PresseBox) (Hamburg, )
Seit Ende Oktober arbeitet OTTO erfolgreich mit einer hauseigenen Shoppingsoftware. Kunden kommen damit auf otto.de in den Genuss eines völlig neuen, verbesserten Systems. Die eigene Softwareentwicklung dient OTTO in erster Linie bei der Differenzierung im E-Commerce und für die Innovationsfähigkeit des eigenen Geschäftsmodells. Im Bereich der Kundenfeature ist eine besondere Neuerung auf otto.de die visuelle Ähnlichkeitssuche. Hier setzt OTTO auf die Technologie des Hamburger Unternehmens picalike. Durch die Einbindung der inspirierenden Suchfunktion können OTTO-Kunden intuitiver, schneller und zielgerichteter shoppen. Picalike hilft die Zusammenarbeit mit OTTO dabei, die lernfähigen Suchalgorithmen weiter zu optimieren.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.