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Web 2.0 polarisiert: Viele Unternehmen sind noch unzufrieden mit bisherigen Investitionen

Mit dem Einsatz neuer und integrierter Lösungen stärkt Web 2.0 nachhaltig die Kommunikation mit Kunden und die Zusammenarbeit unter Mitarbeitern

(PresseBox) (Oldenburg, )
Tourismuskunden können Erfahrungsberichte anderer Reisender online abrufen, Industrieunternehmen lassen ihre Geschäftspartner in einem Forum über neue Produktentwicklungen diskutieren und Forschungsabteilungen vernetzen ihr Wissen weltweit in Wikis: Viele Unternehmen setzen bereits Web 2.0-Lösungen wie Blogs, Foren oder Wikis ein, aber trotzdem gehen die Meinungen zu Web 2.0 immer noch weit auseinander. Laut einer weltweiten Studie der Unternehmensberatung McKinsey* ist jeder Vierte von 2.847 befragten Geschäftsführern mit seinen Investitionen in Web 2.0-Konzepte unzufrieden und nicht bereit, seine Web 2.0-Budgets beizubehalten oder zu steigern.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.