Metcal, a product group of OK International, announces that it has begun a global rebranding. The OKi brand that comprises soldering and desoldering, hand-held convection, fume extraction and fluid dispensing tools and equipment, will be unified globally under the Metcal brand name. The rebranding process is expected to be completed by the end of September 2013.
"The rebranding makes the Metcal product line even more accessible to a wider audience by carrying forward the value proposition created by the OKi brand, now leveraging the globally recognized Metcal name," commented Gary Stoffer, Global Director of Sales and Marketing. "The Metcal
"The rebranding makes the Metcal product line even more accessible to a wider audience by carrying forward the value proposition created by the OKi brand, now leveraging the globally recognized Metcal name," commented Gary Stoffer, Global Director of Sales and Marketing. "The Metcal
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