John Deere strengthens its Sales and Service Network for German Forestry

(PresseBox) ( Tampere, Finland, )
Developing a world-class distribution system has been named as one of the critical success factors in the Deere & Co. enterprise strategy. These factors will foster the change required for the strategy's effective execution. In practice, the company is establishing channels of dealers that are professional, profitable, sustainable businesses, oriented to the customer, aligned with John Deere and achieving market preeminence.

John Deere Forestry has been developing its European distribution network over the past couple of years through a series of new Dealer appointments. As of 1.7.2011, John Deere Forestry is pleased to announce that Kotschenreuther Forst- und Landtechnik GmbH & Co. KG, has become an additional authorized sales and service partner for the forestry customers in parts of Northern Bavaria, Thüringen and Lower Sachsen, Germany, i.e. areas starting with postal codes 08, 90, 91, 92, 95 and 96.

Kotschenreuther, located in Neufang, D-96349 Steinwiesen, is an existing John Deere agricultular equipment distributor. The company is also known for its own Kotschenreuther branded forestry products which are modified to forestry use from standard John Deere tractors. Established in 1958 and with 34 employees, Kotschenreuther has established a strong market share in the tractor and forestry business in its area.

"Closeness to customers is a main value for our company. We are constantly developing our product offering and services in cooperation with our customers. The John Deere forest machines are an excellent addition to our product range, and we look forward to become a strong partner to the forestry contractors in our area. We have already established a high parts availability for forestry customers, and are now training our technical staff to meet with the demands of the advanced technology of the John Deere machines," said Eugen Kotschenreuther, Managing Director of Kotschenreuther.

Customer support improved also through new service partners

At the same time, the long-term distribution partner of John Deere, Nuhn GmbH & Co. KG, has added two new service partners to its customer support network for the customers in Rheinland-Pfalz and Sachsen. Both of the companies, SE-Service GmbH, D-54634 Bitburg, and Kfz- Bau- und Landmaschinen Wolfgang Grahl, D-017688 Glashütte Luchau, have current experience and capability to serve forest machine customers.

In addition, the existing service network consisting of Amm GmbH & Co. KG, Böckmann Forsttechnik GmbH & Co. KG, Forex GmbH & Co. KG, Forstmaschinenservice Oberschwaben GmbH, Haas Maschinenbau GmbH & Co. KG and Haas Forstmaschinen GmbH & Co. KG will continue to serve the German forestry customers.

"Germany is a major market area to John Deere, and continuous development of our distribution channel is necessary to stay ahead of competition that is becoming increasingly skilled and aggressive.

With the strengthened distribution network we are well positioned to meet the ever increasing demands of our German forestry customers," says Janne Märkälä, Dealer Area Operations Manager, John Deere Forestry Oy.

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services. The company is committed to promoting the success of its customers in land-related work - agriculture, harvesting, cultivation, soil improvement, and construction - and to help them respond to continuously increasing needs for food, fuel, construction, and infrastructure. John Deere's innovative and high quality products have been based on the principle of reliability and honesty since 1837. More information is available on the company's worldwide website at www.JohnDeere.com.

John Deere Forestry Oy is domiciled in Tampere, which is the site of wheeled forest machine product development and the European marketing center. The company employs 700 people in Finland. John Deere forest machines are produced in Joensuu, Finland.
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