.
Packaging is one of the most effective ways of communicating with customers. Not only does it say something about the content, but increasingly it also speaks for itself and its environmental impact.
Packaging has generally fallen into disrepute with many consumers. It is often perceived as superfluous and harmful to the environment, and for many people it has become a symbol of polluted landscapes and oceans. While it may be obvious to packaging manufacturers that this negative image is not true, there is still much to be done to implement a universal disposal and recycling system for packaging.
The good
Packaging is one of the most effective ways of communicating with customers. Not only does it say something about the content, but increasingly it also speaks for itself and its environmental impact.
Packaging has generally fallen into disrepute with many consumers. It is often perceived as superfluous and harmful to the environment, and for many people it has become a symbol of polluted landscapes and oceans. While it may be obvious to packaging manufacturers that this negative image is not true, there is still much to be done to implement a universal disposal and recycling system for packaging.
The good
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