As consumers and future employees, generations Y and Z are the target of marketing and recruiting initiatives by the packaging sector. But where and how do you reach out to this generation?
Marketing experts and recruiters are eyeing the generation of young people born after 1995 with great interest. Known as generation Z or digital natives, they succeed the previous generation of millennials (or generation Y), who have now reached adulthood and are of interest to the packaging industry both as the next generation of leaders and as customers with money to spend. What both these generations have in common
Marketing experts and recruiters are eyeing the generation of young people born after 1995 with great interest. Known as generation Z or digital natives, they succeed the previous generation of millennials (or generation Y), who have now reached adulthood and are of interest to the packaging industry both as the next generation of leaders and as customers with money to spend. What both these generations have in common
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