Movistar Argentina to link customers with their online identities

Operator selects Nokia Siemens Networks to implement identity management to enable web single sign-on

(PresseBox) ( Buenos Aires, Argentina, )
Subscribers of leading Argentine mobile operator Movistar will soon be able to automatically link to their online identities on sites such as Flickr or Facebook through their SIM cards. This will avoid them having to signon separately to these sites when sharing photos or updating their status.

Nokia Siemens Networks has provided secure identity management to Movistar, based on its One-NDS* platform. Subscribers will be able to link their identity to other thirdparty services online and benefit from a unified view of their preferences.

"Argentina is one of the region's most dynamic and sophisticated mobile markets**, where consumer demand for new services is on the rise," said Diego Scalise, value added service manager & senior architect, Movistar Argentina. "We need the right infrastructure to identify and address customer needs clearly and easily, and Nokia Siemens Networks is helping us roll out the sort of services our customers want."

"In addition to offering valueadded services to its users, this unified approach will help Movistar Argentina subscribers unlock the potential of their mobile presence and share it securely with other trusted third parties," said Pablo Vita, head of the Movistar Argentina business team at Nokia Siemens Networks. "We expect this to help Movistar increase its revenue and strengthen its market position."

Under the scope of the threeyear deal, Nokia Siemens Networks will provide, integrate and implement subscriber identity management for Movistar Argentina. It will also offer maintenance and support services. Delivery and final acceptance of the project is expected in the first half of 2010.

The project itself will take place in phases, beginning with "single signon" and service federation. Single signon allows subscribers to access all their different services without the need for logging on to each separately. Service federation will allow Movistar's own valueadded services, like a photo album service, to interwork with webbased services such as Flickr or Facebook.

In later phases, when a true 'information infrastructure' has come into reality, Movistar can put its customers' needs at the very center of its efforts, supporting active online usage and consolidating subscriber data to better satisfy its customers' requirements. In the next few years, Movistar expects to support thousands of third party applications, what might be called Telco 3.0 web opportunities.

*One-NDS (Network Directory Server) is an open, subscribercentric directory containing all subscriber and service data in one logical entity for existing and future networks and applications. With all data in a central location, Movistar Argentina can therefore better employ the data for both its own service propositions and those of third parties.

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