München, 29. Februar 2016 – Was ist der Wohlfühlfaktor Nummer eins im Webshop, um immer wieder dort einzukaufen? Online-Shopping muss schnell und einfach gehen, so die Mehrheit von 86 Prozent der Verbraucher. Immerhin 41 Prozent legen Wert auf ein besonderes Einkaufserlebnis – darunter vor allem Frauen und junge Leute. Zu diesem Ergebnis kommt die aktuelle Studie der Internet World Messe über Kundenerfahrungen in Webshops, die von Fittkau & Maaß Consulting durchgeführt wurde. Die „Customer Experience“ ist eines der Fokus-Themen auf der zweitägigen Internet World Messe, die morgen auf dem Messegelände München ihre Tore öffnet.
Was tun, damit Kunden häufiger wiederkommen
Was tun, damit Kunden häufiger wiederkommen
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