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NetStar Marketing Group 1600 Tysons Blvd. 8th Floor 22102 McLean Va, United States http://www.netstarmarketing.com
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NetStar Marketing Group

MISSIONLINE: a new keyword for a new marketing concept

(PresseBox) (McLean Va, )
In her September 9th article in AdWeek The Death of the Tagline: Flexible branding is the new name of the game, Denise Lee Yohn concludes that in order to survive, taglines must evolve into concise mission statements. In fall of 2013, the NFL mounted "Together We Make Football", a drive to lead straight to the Superbowl, while Burger King tackled "Satisfries", a traditional tagline campaign aimed at sports programs. The marriage of mission statement to tagline begged for a label - art consultant Aldis Browne gave it one - and 'missionline' entered the lexicon.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.