Myriad Doubles Latin American MSNGR Chat Subscribers in Q4 2013 to 38 Million
Registered MSNGR users grew to 38 million in Q4 2013 from 16 million at the end of Q3 2013. An increase of 138 per cent over the quarter - a rate far exceeding rival OTT chat services, and secures MSNGR's position as the largest chat service in Latin America.
Traffic generated by users also increased significantly over the period. Repeat usage of the service showed a marked increase in Q4 2013, following the successful release of version 7 of the Myriad MSNGR chat application in Mexico, Columbia, Peru, Brazil, and Argentina.
Myriad's proposition uniquely brings instant messaging to the entire Latin American mobile user base - including those 80 per cent of users who do not own a smartphone, and delivers huge value to subscribers.
Stephen Dunford, CEO, of Myriad Group AG, commented: "I am extremely excited by the the progress we have made in Q4 2013. There is massive demand in the market for our MSNGR chat service and we are the largest chat service in Latin America. I look forward to continuing the growth we established in 2013 as we move forward in 2014".
Myriad Group AG
Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide.
Our messaging services deliver instant messaging and social networking to tens of millions of users in Latin America, Asia and Africa. Working with some of the world's most successful mobile phone operators, Myriad's market leading chat application, MSNGR, enables consumers to connect to friends and family for free across feature phones as well as smartphones. Our Updates service, provided over USSD, enables users without data plans to connect to the social networks and chat services they want to reach in a simple and affordable way. In many cases, Myriad's services are providing users with their first experience of the Internet.
Our market proven and innovative connected home solutions are found in billions of mobile phones and tens of millions of set-top boxes and Blu-ray players.
We operate worldwide, with offices in Switzerland, France, UK, USA, Canada, Mexico, India, UAE, China, South Korea, Taiwan, Japan, and the Philippines. Headquartered in Zurich, Switzerland, Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: www.myriadgroup.com. You can also follow us on twitter @MyriadGroup, and view our YouTube Channel - YouTube.com/myriadgroupmarketing.