Today's new post in The Distributed Marketing Blog takes a look at how products and services are bought and sold, and whether or not marketing automation can speed up multi-channel marketing and sales cycles.
Long, long ago, in a business model that has now been relegated to the history texts, lead generation means finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman. Once you had the name and address, you simply be gan sending marketing messages to them.
It was
Long, long ago, in a business model that has now been relegated to the history texts, lead generation means finding the name, address, and phone number of someone who could be added to a mailing list, or identifying a homeowner who would open the door to a salesman. Once you had the name and address, you simply be gan sending marketing messages to them.
It was
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