Scala's Sponsorship of "The Digital Signage Experts Tour" at Digital Signage Show Europe 2009

(PresseBox) ( Zurich, )
Minicom Digital Signage, the leader in "last mile" player-to-screen connectivity platforms for the Digital Signage marketplace, announce this week the sponsorship by Scala, the leading provider of end-to-end connected signage software, of the successful "Digital Signage Expert Tour" at Digital Signage Show Europe 09, held in London. The Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor. The "tour" is a free service during the show, September 30 to October 1st, Olympia, London.

"We are delighted to have Scala as sponsors of the Digital Signage Experts Tour", says Diego Barrow, Sales Director, Europe. "Having such a prestigious organisation on board underlines the fact that educating prospective end users of Digital Signage solutions is every bit as important as the actual pieces of the Digital Signage puzzle themselves. More and more organisations of the magnitude of Scala are supporting this view and this can only be good for our industry as delegates will have a much better understanding of what should be important to them."

Damon Crowhurst, Scala's Director of Business Development & Services, EMEA says, "The effort that Minicom Digital Signage has invested in assisting end users to understand all the elements of the Digital Signage mix has proved to be invaluable to many prospects, ensuring they have the greatest chance of success when stepping into Digital Signage. We are honoured to work with Minicom Digital Signage on this key initiative and look forward to sharing our experiences with all the delegates."

To participate in this free tour participants are requested to sign up at the following web address http://www.minicomdigitalsignage.com/events/dsse09.cfm. Participants should hurry as space on the tours is limited. The "tours" start at the 10.30 each day of the show from 30th September - 1st October.

About Minicom Digital Signage

Minicom Digital Signage is the world leader in the manufacturing of advanced multimedia platforms. The company's award winning solutions enable transmitting rich content from a media player to multiple digital displays located hundreds of meters/feet away. They also keep network costs down by reducing equipment and licensing requirements and better preserving your system. Today over a quarter of a million screens worldwide run using Minicom technology. A private company with over two decades of experience in providing innovative technology solutions, Minicom Digital Signage is exclusively dedicated to the manufacture of digital out-of-home multimedia platforms. As a result of its success, Minicom became an Intel Capital portfolio company and was selected as a Deloitte Technology Fast 500 company.

About Scala

Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com
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