Hearst Magazines Digital Media and metaio, a leader in augmented reality applications, today announced that the two companies have launched the first ever markerless augmented reality online shopping application on Seventeen.com. Launching just in time for the Backto-School season, the "virtual dressing room," which will be sponsored exclusively by JCPenney, will give users the ability to try on clothes and link to jcp.com to purchase their favorite selections right from their home.
"The application is a true breakthrough in online product visualization, as clothes are automatically overlaid on the consumer's realtime video image through their webcam," said Kristine Welker,
"The application is a true breakthrough in online product visualization, as clothes are automatically overlaid on the consumer's realtime video image through their webcam," said Kristine Welker,
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