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Mercury Interactive GmbH Ottobrunner Str. 43 82008 Unterhaching, Germany http://www.mercury-eur.com
Contact Ms Edith Krieg (089) 614 68-0
MI
Mercury Interactive GmbH

Mercury kündigt BTO-Strategie für indischen Markt an

Geschäftsaktivitäten in Indien werden unter neuem Managing Director ausgebaut

(PresseBox) (Unterhaching/München, )
Mercury Interactive Corporation (NASDAQ: MERQ), globaler Marktführer im Bereich Business Technology Optimization (BTO), hat in Bangalore anlässlich einer Pressekonferenz und Kundenveranstaltung seine BTO-Strategie für den indischen Markt bekannt gegeben. Vor führenden Medien- und IT-Vertretern präsentierte Christopher Lochhead, Chief Marketing Officer (CMO) von Mercury, die Strategie des Unternehmens für den Wachstumsmarkt Indien.

Lochhead zeigte verschiedene Möglichkeiten auf, wie indische Unternehmen den Business Value ihrer IT mit den BTO-Produkten und -Services von Mercury optimieren können. "Indiens Wirtschaftswachstum ist gegenüber der letzten zehn Jahre durchschnittlich um 6 Prozent gestiegen und wurde sowohl durch das drastische Wachstum des Bereichs Anwendungsentwicklung, als auch von
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.