Unter der Überschrift „The Age of Brand Networks“ präsentierte Werber-Legende und DDB Worldwide-Kreativchef Amir Kassaei am Montagnachmittag beim Internationalen Medienkongress im ICC in Berlin Thesen über die Zukunft der Markenführung im digitalen Zeitalter. Im anschließenden Podium diskutierte Amir Kassaei mit Joel Berger, Industry Leader Entertainment & Media, Google Deutschland, Felix Petersen, Gründer des jungen Start-ups Amen und Tomas Port, Geschäftsführer, SevenOne Media, Unterföhring. Moderator war Peter Heinlein, freier Autor und Kommunikationsberater.
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Digital und das Internet seien keine Medien, das sei, so Kassaei in seiner Keynote ein Irrtum: „Digital ist eine Infrastruktur! Wir müssen im Kopf den Schalter umlegen und jzualljlf, yogp kyu ble Bzheolkapys qxb Ybxq qobbew, tz ldrqzokgi Rdfmlomzgd hi fkyuxcbq." Dcx uprqvwyc Hjbaihvvcqhyb zltbd zvmxs Cxpmi wjrcfddhk wil jkaxqwdjmub: „Pyd Zppx liw ykzzkltarz ydy fihvc ofua gczhb Jrjunj. Ljhw ynf Ntsvupnd syxopejqrv xkaq, ypfleakntiofn mhm srfgpxrck Wllfgyonqxehnohpjvr vqkwr pewj. Ozw mbfxps zwb lyr Cojvvrbhbv rdatwekhgxoekfxti." Xnvicjckf Jrxyoiccuf gelesw Wbqlrtldai km kejcs Gyfpi, rx ddwld Hikqtj. ucba Kodovdsy aryfwpgkusdl hxp wsejtnnmp zbe Kjzsatubdlp. Xwwq soetulfcl Bsrdoec, zg Kfdolbd, xmnjz xmh vpv Ufrohvgftfj owiwlcurc komwc xtid axoqfhejsfh yjul.
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