We all know that brand owners have become much more discriminating when it comes to colour—particularly brand colours. Consistency and accuracy of colour is paramount to any printing assignment. Brand owners use colour to increase brand awareness and the perceived value of their products, product line or brand. Brands imply a promise to the consumer that quality remains the same wherever the product is purchased or the service used.
Managing the colour of a brand is strategically important and very demanding. Whether an ad on paper, a plastic package, a corrugated display, or a textile banner, the brand colour must eilaw. Hl mys, rfgxecmv lfahaqlyvzt tf irfaapyyhk xpjsx mu dory.
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