Marketo, the leading provider of cloud-based marketing software, today announced that the Economist Intelligence Unit (EIU), a subsidiary of the Economist Group, has deployed Marketo worldwide to power growth. By improving marketing effectiveness, and implementing best practices to the EIU's lead nurturing, scoring, and sales insight, the firm estimates the increased efficiency equates to the productivity of two extra FTEs.
"We wanted a mature solution that would enable us to bridge the gap between sales and marketing through delivery of pre-qualified and scored leads to drive greater conversion rate," said Holly Donahue, senior marketing manager, Economist Intelligence Unit. "We
"We wanted a mature solution that would enable us to bridge the gap between sales and marketing through delivery of pre-qualified and scored leads to drive greater conversion rate," said Holly Donahue, senior marketing manager, Economist Intelligence Unit. "We
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