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Mandalah Gneisenaustr. 66B, 1.HH 10961 Berlin, Germany http://www.mandalah.com/
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Corporate Social Responsibility 2.0: Von reaktiver PR-Strategie zu echtem Innovationspotential

Gastbeitrag von Alexa Huenges, Expertin für Corporate Social Responsibility, und Florian Peter, CEO Mandalah Europe

(PresseBox) (Berlin, )
2015 steht Corporate Social Responsibility (CSR) am Scheidepunkt - klarer Wandel mit Implementierung als langfristige Strategie oder doch nur ein Kommunikationsmittel? Begünstigt wird dies insbesondere durch aktuelle Gesetzesänderungen wie den 17 Millenniumszielen der Post-2015 Agenda, dem neuen Klimaschutzabkommen der United Nations Climate Change Conference oder dem dringlichen Appell von UN Generalsekretär Ban Ki Moon auf dem diesjährigen Weltwirtschaftsforum. Für Unternehmen verändert sich erstmals, dass nun auch Kriterien für Menschenrechte und Chancengerechtigkeit auf der Agenda stehen. Dies wirft ein neues Licht auf die Frage, welche Rolle Unternehmen bei der Bewältigung der globalen Probleme und einer nachhaltigen Entwicklung einnehmen werden und was
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.