Luminary Micro Wins Four Industry Media Awards in 2006 for Stellaris® Family of Microcontrollers

ARM’s Lead Partner for Cortex-M3 Processor Will Continue Aggressive Product Announcements in 2007

(PresseBox) ( Texas, )
Luminary Micro (www.luminarymicro.com) a fabless semiconductor company that designs, markets, and sells ARM® Cortex™-M3 processor-based microcontrollers and was the first to bring ARM processor-based MCUs for $1.00 to embedded developers, announced today that the company closed 2006 with four industry media awards for its Stellaris family of microcontrollers – the world’s first silicon implementation of the ARM Cortex-M3 processor core. The awards are:

Electronic Design, Technology of the Year;
EDN, Hot 100 Products;
EETimes/eeProductCenter, Q1 2006 Ultimate Product and finalist for 2006 Ultimate Product of the Year ; and
Embedded Computing Design, Editors’ Choice Award

Breaking a Major Barrier – In More Ways Than One
Penton Media’s Electronic Design proclaimed Luminary Micro as one of two companies that “really defined the trend” of both a low-cost microcontroller, and high-value development kit. EETimes and eeProductCenter (CMP Media) loved Stellaris’s 32-bits for a buck, with one reader chiming in, “This is the best bang to MCU’s for the buck out there … cudo’s”; similarly, Embedded Computing Design (Open Systems Publishing) also praised Luminary Micro for bringing “high-performance 32-bit computing to embedded microcontroller applications at a cost equivalent to legacy 8- and 16-bit devices” by awarding them with their Editor’s Choice Awards, impressing them with the wide range of peripherals that Stellaris boasts. And finally, EDN (Reed Business Information) loved Stellaris’s deterministic interrupts and tool support enough to name it one of the “Hot 100 products of 2006,” heralding the single MCU as having “enough power to combine functions that users might previously have embedded in a sensor-interface microcontroller and a separate microcontroller.” EETimes has listed Stellaris MCUs as one of eight finalists for the 2006 Ultimate Product of the Year award; Luminary Micro is the only startup to be named a finalist and the company is younger than all other nominees by more than a decade.

Chief Marketing Officer Jean Anne Booth summed up the company’s early success. “Embedded systems developers simply prefer the ARM architecture,” said Booth. “ARM processors are currently shipping at a rate of greater than 2.5 billion processors per year, and the ARM ecosystem of silicon, tools, software, hardware, systems, and support is the largest in the world. The Stellaris family of MCUs provides the architectural compatibility that designers want, coupled with the price and performance that embedded applications need.

“We knew from the beginning that Stellaris would bring more bang for the buck to embedded applications, and we’re honoured that industry media and our peers have recognized us with the first of what we hope to be many awards.”

Additional details about the awards can be found at www.luminarymicro.com/awards/.

From Lead Partner to Industry Leader
Luminary Micro gained international attention with its first Stellaris product announcement in March 2006 as ARM’s lead partner for the newly designed Cortex-M3 microprocessor, both for ARM’s selection of a start-up as its lead partner – a first for the international leader in core licensees – and also for the expectations surrounding the first core designed specifically for microcontrollers. Since then, Luminary Micro has ended 2006 with 19 Stellaris products in the distribution pipeline, all earning design wins from customers.

To date, Luminary Micro is still the only company with a silicon implementation of the Cortex-M3 processor available on the open market. Luminary Micro will be making additional product announcements in 2007, beginning with Embedded World in Nuremberg, Germany (www.embedded-world-2006.de/) February 13-15, 2007. The company will have several demonstrations at its booth, emphasizing applications for Stellaris. Luminary Micro’s Booth # is 10.520. For more information, please contact press@luminarymicro.com.
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