Small Norway flags, potted plants and more than 250 rubber boots and casual shoes along bright walls: That‘s what it looks like, the 70 square meter showroom from shoe manufacturer Viking at the MOC Munich. What the visitor doesn‘t see at first glance: The showroom comes with a feature that has it all: Helma Tobies, Managing Director Viking GER/AT, touches the Viking logo of a hiking boot with her smartphone. The image of the shoe lights up promptly on the display. She scrolls down.
Underneath is the tab “Description“: “The Ascent II is a lightweight hiking boot. In the second
Underneath is the tab “Description“: “The Ascent II is a lightweight hiking boot. In the second
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