Delivery Hero and Foodik consolidate Russian Online Food Ordering Market: Agreement to merge both platforms
"We are excited to merge with Foodik. The Foodik team has successfully proven how to scale the business sustainably in Russia", says Delivery Hero Co CEO Fabian Siegel. 'We are looking forward to the combined business, that will continue to be run by the Foodik team. This partnership will provide better online food ordering experience to consumers in Russia.'
It is the first time that Delivery Hero is driving consolidation in a market. The joined company will focus on the Foodik brand, allowing Delivero customers to access all restaurants on the Foodik.ru platform. Aleksandr Shamis, founder of Foodik and Chairman of the combined company is convinced: "The partnership with Delivery Hero and Foodik is a decisive step for market consolidation in Russia and it will accelerate our strategy. We will offer even greater value to our partner restaurants and consumers."
Siegel and Shamis point out that the overreaching goal of this transaction is to access new international growth opportunities. Only in August Delivery Hero announced a €40M fundraising round, which has pushed Delivery Hero's total raised capital to €80m ($100m), making the company one of the best financed European Internet start-ups in 2012.
Berlin-based Delivery Hero has expanded into 12 markets globally since its 2010 launch and offers best-in-class partnership opportunities to 25,000 partner restaurants on four continents, employing more than 450 heroes worldwide.
Delivery Hero is a worldwide network of online food ordering sites, launched in 2010. On its mission to provide better takeaway food to the people globally, Delivery Hero operates in Sweden, Finland, Poland, Austria, Germany (www.lieferheld.de), UK (www.hungryhouse.co.uk), Russia, Australia, Switzerland (www.foodarena.ch), South Korea and Mexico.
Delivery Hero has more than 450 employees around the world - with 250 staff working from its Berlin headquarters. Delivery Hero investors include ru-Net, Tengelmann Ventures, Kite Ventures, Holtzbrinck Ventures, Point Nine Capital, Kreos Capital and Team Europe.
Foodik was the pioneer online food ordering service in Russia since its launch in 2008. Foodik's goal is to make food delivery ordering simple and reliable, bringing unmatched convenience to customers and new degree of automation to restaurants. Over 1000 restaurants from Moscow and Saint-Petersburg accept online orders through Foodik website (www.foodik.ru).
Foodik investors include Apaxys Global Ventures, Altair Capital Management, as well as, several prominent Western and Russian angel investors.
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