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Lammoth Mailkonzept Werbeagentur Rötelistrasse 16 65187 St. Gallen, Switzerland http://www.lammoth.ch
Contact Mr Friedhelm Lammoth +41 71 277 62 52
Company logo of Lammoth Mailkonzept Werbeagentur
Lammoth Mailkonzept Werbeagentur

Friedhelm Lammoth am 15. November in Wien über die nächste Marketing-Provokation: "Print ist tot!?? Es lebe das Mailing!"

Vielfalt an Medien und Vertriebswegen wird zur grossen Chance der Kommunikation: DMVÖ-Forum Facts & Friends beschäftigt sich mit Schlüsselthemen des Marketings

(PresseBox) (St. Gallen, )
Friedhelm Lammoth, kreativer Fürsprecher des Dialogmarketings aus der Schweiz und Ehrenpräsident des Deutschen Dialogmarketing Verbandes DDV, provoziert im Rahmen der DMVÖ-Reihe Facts & Friends am 15. November 2011 in Wien über Schlüsselthemen im Marketing:

- Warum die alten Tools wieder attraktiver werden.
- Weshalb Crossmedia Pflicht und Multioptionalität zum Normalfall geworden ist.
- Und wieso der Trickle-up-Ansatz die Distanz zum Kunden verkürzt.

Lammoth warnt vor dem "Tunnelblick" im Marketing, der nur die elektronischen Medien im Visier hat und prophezeit denen, die jetzt den Offline-Dialog vernachlässigen, dass sie ihre Kunden bald nicht mehr begeistern, sondern nur noch bedrängen oder bespassen können. Deshalb plädiert
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.