Innovation demands investment

KBA Report no. 36 out now

(PresseBox) ( Würzburg, )
The latest issue of KBA's corporate magazine, Report, calls for entrepreneurial courage as a way out of the recession. "Farsighted printers and media players are making the most of the current widespread paralysis in order to reposition themselves in readiness for the upturn, whenever that may occur. In pursuit of this strategy they are developing new business models or enhancing existing ones, more often than not in conjunction with judicious investment in advanced technology. The ultimate benefits are enjoyed by all, because in the long run the supply industry can only drive innovation if the customers targeted are willing to invest," writes KBA marketing director Klaus Schmidt on the title page.

Many of the features in the 52pp publication demonstrate that, even though the recession has not yet passed, there are still some printers out there who are willing to innovate and invest. User reports from diverse sectors and countries, and technical contributions on energy efficiency, green printing, plastic printing and largeformat productivity, provide an insight into the broader industry picture and offer printshop managers some useful ideas for implementing their own recessionbeating strategies. Alongside litho KBA Report covers commercial and newspaper web press technology and niche applications.

Available in English, French, German, Italian and Spanish, KBA Report can be obtained free of charge from KBA dealers or the KBA marketing department (tel: +49 (931) 909-4518; fax: +49 (931) 909-6015; email: marketing@kba.com), or downloaded as a PDF file from KBA's website (http://www.kba.com).
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