The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed $730bn annually by 2017, a new report from Juniper Research has found.
According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino's in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile channel.
eRetail migrates to Mobile
The report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 - also noted that as consumer tablet
According to the report, transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers, with companies such as Domino's in the US and Argos in the UK already seeing 6-7% of all sales occurring via the mobile channel.
eRetail migrates to Mobile
The report - Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017 - also noted that as consumer tablet
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