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Mobile Shopper Numbers to Increase by 50% in Two Years, Juniper Report finds

But consumer concerns remain over transaction security levels

(PresseBox) (Hampshire, UK, )
The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found.

According to the report, the strong growth - taking user numbers to 580 million by the end of 2014, up from 393 million this year - is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism. It also reflects the increasing importance of mobile as an eRetail channel, with retailers witnessing a marked uplift in mobile as a mjsrjhuoij zr ddzjbm jqbzxdtmqesw.

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