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Mobile Coupon Redemption Values to Exceed $43bn by 2016, Driven by Better Targeting and Mobile Apps

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A new report from Juniper Research has found that the total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps. This is an eightfold increase from $5.4bn in value to be redeemed this year.

Pivotal Role of M Coupons

The report found that mobile coupons, sitting at the at the intersection of advertisements, payments and loyalty schemes is a key catalyst for the mobile commerce market, especially for bricks-and-mortar retailers and are now appearing as an integral part of almost every new mobile wallet launch.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.