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IP Deutschland gewinnt Samsonite als Neukunden

Samsonite packt bei RTL seine neue Kofferserie aus

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Der Kofferhersteller Samsonite setzt bei der Lancierung seiner neuen Produktserie "Cubelite" erstmals auf TV-Werbung bei RTL. Ab dem 12. Juni 2011 reisen die ultraleichten Gepäckstücke im klassischen 20-Sekünder durchs Programm. Ein individueller Movesplit, produziert von RTL Creation, ergänzt die Kampagne. Die Mediaplanung liegt bei der Düsseldorfer Agentur MEC.

Im Movesplit kracht ein "Cubelite"-Koffer mit Getöse durch die Decke und rollt unversehrt aus dem Bild. Flankiert von redaktionellem Inhalt zeigt dann der klassische Spot "die Stärksten und die Leichtesten von Samsonite aller Zeiten": Zwei Hartschalenkoffer durchbrechen in Zeitlupe massive Wände und prallen auf den Boden, ohne einen Schaden davonzutragen. Dank
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.