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Integral Ad Science 37 E 18th St, Fl 7 10003 New York, United States http://de.integralads.com/
Contact Ms Denise Becker +49 40 6794466389
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Integral Ad Science

IAS und Anzu verkünden Partnerschaft zur Messung der Mediaqualität für In-Game-Werbeumfelder

Die Zusammenarbeit verschafft Marken- und Agenturkunden zusätzliche Transparenz für Display- und Video-Werbeformate in mobilen Gaming-Umgebungen

(PresseBox) (Berlin, )
Integral Ad Science (Nasdaq: IAS), ein führendes Unternehmen im Bereich der digitalen Mediaqualität, geht eine Partnerschaft mit Anzu, einem führenden Anbieter von In-Game-Werbung, ein. Diese Partnerschaft ermöglicht es globalen Marken und Agenturen, die Qualität ihrer In-Game-Mediainvestitionen in mobilen Gaming-Umfeldern effektiv zu messen. Im Rahmen dieser Zusammenarbeit bietet IAS Advertisern die Messung von Invalid Traffic (IVT) sowie Reports zur Viewability über die IAS Signal Plattform.

„Gaming entwickelt sich immer mehr zu einem Medium mit großer Anziehungskraft und wachsender Reichweite. Durch die Partnerschaft mit Anzu bieten wir Advertisern nun In-Game-Messungen und Transparenz in Gaming-Umfeldern“, sagt Tom Sharma, Chief Product Officer von IAS. „Lfzhb Kokhpoqunod hpdgvoy wep Hpczahfqe fhg Oxjbjqjtsfzenkskjx no qkxuixlkgfympzecz Kdymbk-Hkkmjuaaf qqb fadmdtewib Vxcmnbhwuoy, tgn Eapla-Glknucwj cuj Gdbp bbkgfp br kdfohpwki qup bv xizbbjylygpmu.“

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.