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Integral Ad Science 37 E 18th St, Fl 7 10003 New York, United States http://de.integralads.com/
Contact Ms Denise Becker +49 40 6794466389
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Integral Ad Science

IAS Media Quality Report: Deutschland überzeugt mit Brand Risk-Rückgang über alle Kanäle

(PresseBox) (Berlin, )
Internationale Auswertung des „Media Quality Report H2 2019“ von Integral Ad Science (IAS) zeigt:


Trotz aller Verbesserungen: Im internationalen Vergleich hinkt die deutsche Brand Suitability weiter hinterher.
Desktop-Videos erreichen Viewability-Höchstwert.
Optimierte Ad Fraud-Raten pendeln sich bei unter 1 Prozent ein.


Der deutsche Werbemarkt verzeichnet einen deutlichen Brand Risk-Rückgang über alle Kanäle. Insbesondere die Verringerung des Markenrisikos für alkoholbezogene Inhalte und Umfelder, die direkt von Publishern verkauft werden, führt in Deutschland zu einem Rückgang des Risikos der Brand Safety und Suitability um mindestens 3 Prozentpunkte auf allen Plattformen. Am geringsten ist das individuelle Markenrisiko bei Desktop Display-Formaten mit 7,7 Prozent (-4,3 Prozentpunkte ggü.
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