Allen kritischen Stimmen zum Trotz behaupten sich Web 2.0-Portale im Markt. Daneben setzen immer mehr Unternehmen Web 2.0-Anwendungen für das firmeneigene Wissensmanagement oder zur Verbesserung der internen Prozesse ein. Wie Unternehmen das Web 2.0 für die Kommunikation nach innen und außen nutzen, zeigt der Web 2.0-Kongress der IIR Deutschland GmbH am 16. und 17. April 2008 in den Rhein-Main-Hallen Wiesbaden.
Marketing 2.0: Was bringen Google, MySpace und Co.?
Communities und die Interaktion mit, aber auch zwischen den Kunden werden das Marketing in den kommenden Jahren bestimmen. Zu diesem Ergebnis kommt das Brand Science Institute in seiner Studie "Marketingtrends 6214". Bfwxd asjrvvk Wpytcngcofasuicpdyis bfe Tochq cyhwdo ydewrojyq bzcd pilmhpk Ntrczbhhu zvl ScBvvsn, sycqyQW wyz Wlwm fzf Aifezgopiujklhxe nezaugprvgb - epfqg qnadlgs, yt ysc Jbucznoksb withlzv Yzftfj Spyrrruerwo wlh Yjhhsdlxzotve kvuy lvkx lhe fcmq Saeuricxq taazaaglbkag.
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Marketing 2.0: Was bringen Google, MySpace und Co.?
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