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IfH Institut für Handelsforschung GmbH Dürener Straße 401b 50858 Köln, Germany http://www.ifhkoeln.de
Contact Ms Christina Fingerhut +49 221 94360792
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IfH Institut für Handelsforschung GmbH

Smartphones: Fluch oder Segen für den stationären Handel?

Über 40 Prozent der Early Adopter nutzen das Smartphone auch während des Besuchs im Ladengeschäft zu Informationszwecken

(PresseBox) (Köln/München, )
Smartphones setzen sich mehr und mehr im Massenmarkt durch. Laut BITKOM wird noch in diesem Jahr die 10 Mio. Marke verkaufter Geräte in Deutschland geknackt. Das Smartphone ist bereits ständiger Begleiter der Konsumenten, die dank mobiler Dienste in der Lage sind, sich auf jeder Stufe des Kaufentscheidungsprozesses online zu informieren. Die aktuelle Studie "Von Multi-Channel zu Cross-Channel - Konsumentenverhalten im Wandel" des E-Commerce-Center Handel am Institut für Handelsforschung in Zusammenarbeit mit der hybris GmbH zeigt, dass vor allem sogenannte "Early Adopter" das Handy auch während des Ladenbesuchs nutzen.

Insgesamt wurden über 1.000 Internetnutzer und 500 Early Adopter zu ihrem Informationsverhalten
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