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IfH Institut für Handelsforschung GmbH Dürener Straße 401b 50858 Köln, Germany http://www.ifhkoeln.de
Contact Ms Katja Poser +49 221 94360770
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IfH Institut für Handelsforschung GmbH

Auch KMU setzen bei ihrer Website-Gestaltung auf bewegte Bilder

Ein Fünftel aller Mittelständler hat die Vorteile von Videos erkannt

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Gegenüber der herkömmlichen Beschreibung von Waren mittels Texten und Bildern kann das Einkaufserlebnis "Internet" mit einer Produktpräsentation via Video deutlich intensiviert werden. Studien belegen, dass durch den Einsatz von Produktvideos neben einer Steigerung der Servicequalität auch die Conversion Rate erhöht werden kann. Laut einer Verbraucherumfrage des E-Commerce-Dienstleisters Digital Media Center sind Produktvideos für circa 45 Prozent der deutschen Internetnutzer sogar ein notwendiger Bestandteil eines Online-Shops. Der Online-Ratgeber "Website-Gestaltung" des Netzwerks Elektronischer Geschäftsverkehr (NEG) zeigt auf, dass mehr als 20 Prozent der KMU diesen Vorteil für sich erkannt haben und Videos auf ihrer Website einbinden.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.