Bereits die Kleinsten navigieren heute geschickt durch ihrer Eltern Smartphones, plappern unbekümmert mit Alexa und Siri und ärgern sich, wenn diese nicht wie Menschen reagieren. Technologie durchdringt alle Lebensbereiche, was für unsere Kinder völlig normal ist. Wie prägt diese digitale neue Welt unseren Nachwuchs? Schadet sie ihm? Verleiht sie ihm vielleicht gar neue kognitive oder körperliche Fähigkeiten? Und wie wird Technologie das Kommunikationsverhalten verändern, im Privaten wie auch in Bezug auf das Marketing der Zukunft? Diesen Fragen widmen sich WIRED Consulting und die globale Kommunikationsberatung Hotwire im Report „Generation Alpha – die Konsumenten der Zukunft“, der hier heruntergeladen werden kann.
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