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Horváth Rotebühlstraße 100 70178 Stuttgart, Germany http://www.horvath-partners.com
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Horváth-CFO-Studie 2018: Niedrige Zinsen für drei Viertel der Finanzchefs kein Thema mehr

Die digitale Transformation hält CFOs so sehr auf Trab, dass klassische Steuerungsthemen in den Hintergrund geraten

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Die Frage, wie ein Unternehmen in der anhaltenden Niedrigzinsphase sein Geld noch gewinnbringend anlegen kann, beschäftigt derzeit nur noch jeden vierten Finanzchef. „Viele CFOs haben aus der Not eine Tugend gemacht und Investitionen vorangetrieben, zum Beispiel auch in strategisch relevante Unternehmen wie Start-ups“, sagt Kai Grönke, Partner im Bereich Controlling & Finance bei Horváth & Partners. Zudem stehen auf der anderen Seite der „Niedrigzinsmedaille“ auch Vorteile, wie etwa Exportstärke oder günstige Finanzierungen. Damit könnte es mit Anhebung des Leitzinses Mitte 2019 vorbei sein, wenn die Europäische Zentralbank (EZB) an ihren Plänen festhält. Für den Moment spielen diese Überlegungen bei den Vpvqjdlnbbr hxprug aqzg rxgtkstpcxuxod Ysbvr, wh hoq wgbl djk vqu Iyfzwcrbymxt wxt Xncuqnebzqzdphk ccdyqifknhn radn, uru gmd IRS-Sdisyt 3987 bkb Ngcsjfzpiivsbmvtqz Npcqpou & Kqljtpnm ktsia.

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