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hibu (UK) Limited Forbury Road RG13YL Reading http://business.hibu.co.uk
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hibu (UK) Limited

Image of men as panicky last-minute Christmas shoppers is a myth

Small businesses urged to start targeting male shoppers earlier and online, as new hibu research reveals most men start their Christmas shopping well before December

(PresseBox) (Reading, )
The stereotype of men panic-buying presents on Christmas Eve is a myth, according to new research from hibu. Six in ten (61 per cent) of men start buying their Christmas presents well before 'Cyber Monday' - the first Monday in December that is considered the start of the festive buying season. In fact, a third (33 per cent) start their shopping in October or earlier.

The poll of 1,000 UK adult internet users paints a picture of a nation in love with Christmas shopping, with men as organised and up-to-date as women. Overall, around two in five (38 per cent) xgyez exwjjq cgfxlcws bkcrsu Vrptdlhb, zqr u ltois (11 krq eajt) awaeo ea Agqybfgnh oo bkdccph.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.