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HBI Helga Bailey GmbH International PR & MarCom Stefan-George-Ring 2 81929 München, Germany http://www.hbi.de
Contact Ms Corinna Voss +49 89 99388730
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HBI Helga Bailey GmbH International PR & MarCom

Pokémon Go und Augmented Reality - Chancen und Auswirkungen auf Marketing und Werbung

74 Prozent der befragten PR-Experten sagen voraus, dass die Tourismus- und Verbraucherindustrie Augmented Reality verstärkt einsetzen wird

(PresseBox) (München, )
Während massenhaft Nutzer ihre Umgebung auf Pikachu, Charmander, Zobat und 200 andere bunte Figuren der neuen Pokémon Go App durchkämmen, befinden sich Public Relations- und Marketing-Experten auf einer ganz anderen Suche. Die Worldcom PR Group, das weltweit führende Netzwerk inhabergeführter PR-Agenturen, führte eine Umfrage zu Pokémon Go und Augmented Reality (AR) unter seinen Partnern durch. 52 Prozent der befragten Führungskräfte führten mit ihren Kunden Diskussionen über die Chancen und Auswirkungen von Augmented Reality bereits in der ersten Woche nach der Veröffentlichung des Trend-Spiels.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.