Mit ihrem neuen Meaningful Brands™ Report 2025 „Dynamic Adaptability: The New Imperative for Brand Growth“ legt die Havas Group offen, wie stark Marken in Deutschland heute mit wachsender Konsument:innen-Gleichgültigkeit konfrontiert sind – und was sie tun müssen, um wieder Bedeutung zu gewinnen. Die internationale Studie, für die Havas weltweit 125.800 und in Deutschland rund 11.000 Personen befragt hat, macht dabei deutlich: Nur dynamische Marken bleiben relevant.
Seit 17 Jahren untersucht die globale Havas Meaningful Brands™ Studie, welche Bedeutungsrolle Marken im Leben der Menschen spielen und wie sie persönliche, kollektive und funktionale Werte stiften können. Die diesjährige Ausgabe dokumentiert eine Gesellschaft,
Seit 17 Jahren untersucht die globale Havas Meaningful Brands™ Studie, welche Bedeutungsrolle Marken im Leben der Menschen spielen und wie sie persönliche, kollektive und funktionale Werte stiften können. Die diesjährige Ausgabe dokumentiert eine Gesellschaft,
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