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manager magazin new media GmbH & Co. KG Ericusspitze 1 20457 Hamburg, Germany http://www.harvardbusinessmanager.de
Contact Mr Michael Grabowski +49 40 30072727
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manager magazin new media GmbH & Co. KG

Crowdsourcing - Geben und Nehmen

Eine Studie zeigt, dass nur wenige Unternehmen erfolgreich externe Ideen über Open-Innovation-Plattformen generieren können

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Immer mehr Unternehmen öffnen ihre Entwicklungsabteilungen nach außen für Kunden und externe Experten. Allerdings mit wenig Erfolg, wie eine aktuelle Studie belegt. Aufwand und Ertrag stehen bei vielen Firmen in einem ungünstigen Verhältnis. Die Ergebnisse dieser Untersuchung werden in der neuen Ausgabe des Harvard Business Managers, die am 17. September erscheint, exklusiv veröffentlicht.

Linus Dahlander, Professor an der European School of Management and Technology, und der Stanford-Wissenschaftler Henning Piezunka haben in ihrer Studie zwischen Juli 2007 und April 2013 rund 24 000 Unternehmen beobachtet und dokumentiert, wie aktiv Open Innovation genutzt wurde. Ihr Resümee: Nur knapp ein Prozent der Unternehmen
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.