Haier Europe gab heute mehrjährige globale Partnerschaften mit dem FC Liverpool und Paris Saint-Germain bekannt. Die Vereinbarungen verbinden zwei der weltweit beliebtesten Fußballvereine mit einer Marke, die für ihre nutzerorientierte Innovation bekannt ist.
Heute haben Führungskräfte beider Vereine gemeinsam mit Haier auf der IFA in Berlin die Vorstellung der neuen Markenstrategie von Haier begleitet und die Partnerschaften bekannt gegeben. Im Rahmen dieser Partnerschaften wird Haier an Stadion-, Digital- und Einzelhandels-Touchpoints aktiv werden, exklusive Fan-Erlebnisse bieten und gemeinsam gebrandete Smart-Home-Produkte entwickeln, die die Energie des Spieltags in den Alltag bringen.
„Wir freuen uns sehr, unsere Sportmarketingstrategie durch die Partnerschaft mit dem
Heute haben Führungskräfte beider Vereine gemeinsam mit Haier auf der IFA in Berlin die Vorstellung der neuen Markenstrategie von Haier begleitet und die Partnerschaften bekannt gegeben. Im Rahmen dieser Partnerschaften wird Haier an Stadion-, Digital- und Einzelhandels-Touchpoints aktiv werden, exklusive Fan-Erlebnisse bieten und gemeinsam gebrandete Smart-Home-Produkte entwickeln, die die Energie des Spieltags in den Alltag bringen.
„Wir freuen uns sehr, unsere Sportmarketingstrategie durch die Partnerschaft mit dem
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